Heartland holds a register of investors consisting of individuals who seek private equity investment opportunities. Investments are generally either direct private investments or fund to fund investments. The Heartland model is unique as it allows investors the ability to participate in investments that they may not be able to do in their own name.
The register enables Heartland to match investee entities or funds requiring capital, with willing investors. There is no obligation for registrants to invest in all or any opportunities. Registrants have the ability to access and update their own personal information via a secure site. Details of registrants is private to Heartland and will not be shared with any other person or organization.
Heartland sources and assesses investment opportunities for its investors largely through its extensive investment and business networks. Heartland’s target fund to fund market is credible funds that are prepared to work in partnership with Heartland, that may have the ability to offer co-investment opportunities, and that have managers with a high track record of investment experience. For direct private investment, Heartland’s target market is established businesses with good trading histories that are looking to expand.
Opportunities are vetted for suitability by the Board, and are either accepted or rejected. Heartland either outsources the due diligence process or completes it utilizing shareholders / employees within the organization for those opportunities that are accepted.
Heartland then prepares and circulates a summary Information Memorandum to all registered investors. (All recipients must have already confirmed their status as wholesale investors (as defined in the Financial Markets Conduct Act) or otherwise exempt from the disclosure requirements set out in the Financial Markets Conduct Act 2013 by way of an exemption contained in schedule 1 of that Act.)
Interested investors can then request to view the full Information Memorandum and take their own advice and individually resolve to proceed or not.
Committed investors subscribe to a new Heartland investment entity (usually a Limited Partnership) that becomes the vehicle for investment, and pay an amount for their investment in the new opportunity, a one-off due diligence fee of 2%, and an annual administration fee of 1%. The new Heartland entity invests in the opportunity. Heartland the manages and administers the investment on behalf of the Limited Partnership throughout the course of the investment.
The Heartland team is kept very lean and comprises of four director, and an Executive Officer.
The Directors of Heartland are very conscious of the need to maintain accurate and durable financial records. Heartland’s financial records are managed by professionally qualified persons, and are available to investors at any time.
Register as an Investor
Registration is free and enables eligible investors to receive an Information Memorandum for every new investment opportunity with us.
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